When compared to search or email marketing, the ROI with social media just isn’t there. WooCommerce was acquired by Automattic (WordPress’ parent company) in 2015, and since then, WooCommerce’s popularity increased to the point that it powers close to 20% of all ecommerce websites online. What happens if you start out on a managed platform but want to move to WordPress or even capture some customers on the WordPress platform? We work with you to showcase your products in a fully-custom way. In other words, iPhones have iOS, and websites have WordPress.

With WordPress, you not only have to update your WordPress core, plugins, themes and other integrations by yourself (unless you work with a WordPress maintenance company to do this for you), you also have to troubleshoot and find solutions when something goes awry. 1. Note that this is a paid feature—ideal for those who feel more comfortable setting up a WordPress ecommerce site with instructions. When starting out, you probably won’t need to access all available features or tons of storage, but it’s good to know that these are available to you once needed. Your shop data is stored as a custom post type, giving you the ability to use the full power of native WordPress functionality. Building your site with WordPress can help take your content marketing efforts to the next level, with a code base built on solid SEO practices. Everyone has an opinion on the best platform, but the numbers don’t lie: WooCommerce is the overall leader. Yes, it is true that due to several issues, this software faces problems, and often we hear the new of WordPress Vulnerability. From choosing an online store builder to ramping up traffic and sales, this guide has the best collection of ecommerce WordPress plugins and resources. This represents almost 3x the growth than in 2015 and accounts for 14.6% of all consumer retail spending. When selling online, there’s no shortage of ecommerce platforms to choose from. However, it’s an important part of your brand’s marketing. Create a Full-Fledged Shipping and Fulfillment Program. Am I missing anything? It’s vital that companies track and optimize the performance of their website and conversion funnels on the site. SEO will ensure that plenty of new customers (and returning ones) see your site each month. It powers everything from personal blogs to powerful sites from top brands such as The New York Times, Sony, and Disney. WordPress is open-source, which means its original source code is free to download, redistribute, and modify. You also have to make it easy for customers to calculate shipping costs (if any) and track their order. 6 free popular WordPress plugins (and their upgrade costs), Choosing the Best Theme for Selling Products. You don’t want to pay for a site that looks cookie cutter. And it’s not just giants like Lazada or Redmart that contribute to this figure, as the local marketplace features a multitude of stores selling everything under the sun, from photos printed on wood to all things Singaporean. But, the most efficient way to add ecommerce functionality to your WordPress site is to install an ecommerce plugin. eCommerce

One of the things that WordPress users love about it is its ease of use. It’s quite easy to learn, but compared to managed ecommerce platforms, WordPress can seem overwhelming or on a steeper learning curve for those who don’t have a technical background. That’s plenty of convenience, but it doesn’t address the real goal of your site – driving a profitable business online.

A superior user experience is a sure way to separate your site from the others that just use the base themes. WordPress is by far the most common content management system businesses choose for building websites. Setting up an e-commerce site on WordPress is an attractive option for entrepreneurs. Brands like Zappos build their customer service reputation on shipping and fulfillment. Subscribe & download our exclusive START guide, packed with practical tips and resources to get you started in ecommerce. Share. With WordPress, all you really need to consider is your preferred payment gateway’s transaction fees. Are you thinking of building a WordPress eCommerce website? Our team of WordPress experts has decades of experience building beautiful online stores. All created by our Global Community of independent Web Designers and Developers. They’ll craft a unique website that reflects the goals and benefits of your business for your customers and site visitors.

Another thing about WP eCommerce is that they have great customer service. If you have a WordPress website for your business now, you’ve got a number of free and easy options for adding an online store. These SaaS platforms charge this on top of their monthly fee, which can make shop owners raise their prices just to earn a decent profit, in turn, losing their edge over competitors. Our expert design team will work with you, one-on-one, to create a look and feel that serves your company’s mission and attracts your target market. If you think hitting “publish” is all you need to drive traffic and sales – you’re sadly mistaken. In order to build an ecommerce store, all you need to do is download the software and get a web host. WordPress has thousands of themes and plugins available for use, so you have a lot of choice in terms of the way you want your site to look or function. Since they are similar, the choice between WP eCommerce and WooCommerce really depends on your specific needs. You’ve worked hard to get a sale, so don’t flop when its time to deliver the goods. FedEx vs. UPS vs. USPS: Who’s Best For Shipping? As mentioned, WordPress is a content management system, first and foremost. It’s precisely this quality/characteristic that makes it so flexible. Separate Your Storefront from the Pack with an Amazing User Experience. Most of your visitors are likely on mobile devices. This one was the first original e-commerce plugin for WordPress, so it's pretty popular in terms of numbers of downloads. Yet, people everywhere are setting up WP shops in droves. We can customize your site down to code-level. SEO. If you don’t have one to begin with, that can be a drag since the basic plan for BigCommerce starts at $29.95. Branding If you’re happy with basic features, managed solutions may be enough for you. Think of WordPress as the operating system of your ecommerce website. Learn more about her process and experience on her website, The Blogsmith, and read her latest articles on Twitter: @MaddyOsman. By subscribing, you acknowledge to have read & agreed to our Privacy Policy. Aside from the above-mentioned benefits of WordPress, including its low cost, ease of use, security, and customizability, here are some other advantages of using WordPress: Although SaaS sites such as Shopify or BigCommerce can offer you an area to create a blog, nothing beats the real deal of working with an actual blogging platform. WP E-Commerce Weight & Destination Shipping Modules, Outrank Amazon With These Ecommerce SEO Tips, 17 WordPress eCommerce SEO tips to sell more product, E-Commerce Link Building — The Challenge That Won’t Go Away, Targeting ‘Where to Buy’ Pages for Large eCommerce Sites, 17 SEO Best Practices That Could Double Your E-Commerce Sales, Advanced SEO For Ecommerce: Maximizing Keyword Spread, Email Marketing for Ecommerce Websites: How To Make Emails Personal, 5 Tips to Improve Email Order Confirmations, 13 Amazing Abandoned Cart Emails (And What You Can Learn From Them), Lessons From The World’s Smartest Email Marketers The Amazon Experience, Get More Sales with These 5 Email Receipt Marketing Tactics, Digital Convergence, Retail Imperatives and the Social Customer, How to Make More Effective Use of Social Media in Your Ecommerce Strategy, 5 Ways to Generate More Ecommerce Sales with Facebook Ads, How to Motivate Customers to Share Your Products, How to Use Video Marketing & YouTube for Ecommerce, Instagram Exposed: Advanced Instagram Marketing Tactics to Get a Ton of Followers, 105 User Experience Tips: How to Seduce Ecommerce Visitors to Buy, 11 Low-Hanging Fruits for Increasing Website Speed (and Conversions), Shopping Cart Usability: Why a simple, honest checkout sequence (usually) wins, Guide to eCommerce Facets, Filters and Categories, Introduction to Conversion Rate Optimization for E-Commerce, E-Commerce Tracking in Google Universal Analytics – Complete Guide, How To Boost eCommerce Sales With Upselling, Dealing with Abandoned Carts on WordPress e-Commerce Sites, Testing ideas for E-commerce and retail sites, Holy Grail of eCommerce Conversion Optimization – 91 Point Checklist and Infographic, Ecommerce Optimization: 27 Examples of High Converting Product Pages, Enhanced Ecommerce Google Analytics Plugin for WooCommerce. But its where your customers are. Get 128 eCommerce WordPress eCommerce websites and templates on ThemeForest. While there are many pros to hosted platforms, this entire guide focuses on WordPress.

WordPress is the largest and most widely-used content management system (CMS) in the world. Maddy Osman creates engaging content with SEO best practices for marketing thought leaders and agencies that have their hands full with clients and projects. One of the biggest reasons that people love WordPress is because WordPress is free to use. You aren’t bound by restrictions and rules, and your website rarely has any downtime (so long as you’ve chosen a good web host! How To Build A Secure, High Performance Site. User testing is the best way to identify usability issues on your website, but surprisingly few shop owners make this a priority. Let smart email marketing do the heavy lifting for you.

The community is quick to call out any questionable coding practices they find in popular themes and plugins. We’ve got a patented formula for building out your website, and it’s one that incorporates the growth of your business. Remember: Testing is the only way to improve conversion rates. Plus, we’ll help drive traffic to your store and make sure it converts that traffic to buyers.

Turning WordPress into a selling machine requires a lot of moving pieces. User testing is the best way to identify usability issues on your … For instance, if you need advanced shipping features, WP eCommerce is your best bet because this requires a paid extension for WooCommerce. Your theme needs to connect with your ideal customer, but it also has to be SEO- friendly and geared towards ecommerce. ), unlike with managed solutions, which depend completely on the parent/main site. Managed platforms allow you to have a say in how you run your ecommerce shop, but only to some degree. Required fields are marked *, Darren has an MBA in Internet Marketing and 10+ years of experience marketing retail, manufacturing and Internet marketing corporations, 7-figure brands and startups online. When trying to build a website, it takes an integrated approach to turn your site into a well-oiled sales machine. Better internet connections, transportation, and logistics solutions have contributed to an easier ecommerce experience to the point that ecommerce retail sales are expected to earn up to $4.058 billion by 2020. Is WordPress Secure for eCommerce Websites? What's WordPress? Let me know in the comments.